?How to Protect Your Channel from Competitors’ Ads in Telegram Ads

How to Protect Your Telegram Channel from Competitors’ Ads via Telegram Ads (Case Study)

With the introduction of Telegram Ads, third-party advertisements — including competitors’ ads — may appear even in your official brand channel. This is possible due to the Target Channel format, which allows ads to be displayed in public channels.

In this article, we explain how to maintain full control over your channel, how Telegram Ads works, its main ad formats, and the logic behind ad placements.

We also demonstrate, through a case study, how the CPM-Blocker strategy can be used to secure your ad slot and prevent external ads from appearing.

How Telegram Ads Works

Telegram Ads displays advertisements in public channels with more than 1,000 subscribers, bots, video content, and Telegram search results. Ads are visible to both subscribers and visitors.

Main Ad Formats

• Target Channels: Placement in specific public channels based on topic. Exclusions can also be set. One of the most precise targeting tools.
• Target Users: Targeting by city, topic, channel audience, mobile databases, devices, etc. Suitable for scaling campaigns.
• Banner in Video: Banner ads displayed during video playback. A native format appearing while users are actively engaged.
• Bots: Ads placed in bots with active daily audiences.
• Search Ads: Ads shown in Telegram search results based on keywords. Typically high CTR but limited volume.

Pricing Model

Telegram Ads operates on a CPM model (cost per 1,000 impressions).

The higher your CPM bid, the greater the chance of securing the ad slot. Competition level and audience activity also influence delivery.

Performance Tracking

Telegram does not provide advanced internal analytics, so it is recommended to use:

• Google Analytics for conversion tracking
• Channel analytics tools to monitor subscriber growth
• Marketing Mix Modeling for holistic performance evaluation

Targeting Strengths

• Topic-based targeting
• Location targeting
• Device targeting
• Specific channel audience targeting
• Mobile database targeting (phone numbers)

Using mobile databases enables highly personalized campaigns, even with small customer lists.

How to Protect Your Channel from External Ads

Since Target Channel allows placements in eligible public channels, any advertiser could potentially run ads in your channel.

To maintain full control, you need to secure the ad slot for your own brand. The most effective method is the CPM-Blocker strategy.

What is CPM-Blocker?

You launch your own ad within your own channel and set a CPM higher than the market average.

Since Telegram Ads works via CPM auction, a higher bid ensures competitors cannot economically win the slot.

Best Practices

• Target your own channel specifically
• Set CPM above market average
• Monitor your channel regularly

Budget Calculation

(Daily impressions ÷ 1000) × CPM rate

Example:

40,000 daily impressions
CPM = €5

40,000 ÷ 1000 = 40
40 × 5 = €200 per day

Estimated required budget: €200/day.

Alternative Methods

• Private Channel: Ads do not appear, but discoverability and branding suffer.
• Boost & Telegram Premium: At Boost level 50, ads can be disabled. However, costs may exceed CPM-Blocker strategy.

Conclusion

The CPM-Blocker strategy is one of the most effective ways to protect your Telegram channel from competitor ads. It allows full control over brand communication and prevents unwanted advertising noise.

Feb 24، 2026