Telegram has released a new update for Telegram Ads with several useful features that give advertisers more control over how they target their audience.
With this update, you can not only choose channels more intelligently, but also target users directly, target the audiences of specific channels, and control targeting based on topics, location, language, and device type.
Let’s take a look at the new Telegram Ads features.
One of the new Telegram Ads features is smart target channel selection.
You no longer need to find and select channels one by one. Simply choose the language and topics of your target channels, and Telegram will find relevant channels for your campaign.
For example, if you select Sports, Telegram will find channels that are related to sports and can be used for your advertising campaign.
This feature can make choosing the right channels much easier.
Sometimes you want to target a broad topic but exclude certain subtopics.
For example, you may want to advertise in sports channels but don’t want your ad to appear in football-related channels.
In this case, you can select Sports as the main topic and add Football to the excluded topics.
This option is optional and is mainly useful when you want to make your Telegram Ads targeting more precise.
With Exclude Channels, you can choose specific channels where you don’t want your ad to appear.
Even if a channel matches your selected targeting, you can manually add it to the exclusion list and prevent your ad from being shown there.
One of the biggest changes in this Telegram Ads update is the introduction of Target Users.
Previously, most targeting was focused on selecting channels where ads would appear. Now, you can target the users themselves.
Instead of saying, “Show my ad in these channels,” you can target a specific group of users.
This means that your target users can see your ad across different eligible channels they visit.
After choosing users as your target, you have two different ad placement options:
Message in Channels: Your ad can be shown to targeted users while they are browsing different channels.
Banner in Videos: Your ad can appear as a banner below videos watched by your target users.
These options give advertisers more ways to reach the right audience.
You can also target users based on their country, language, and location.
For example, if you are looking for international customers, you can choose a specific country and language to reach a more relevant audience.
At the moment, Iran is not available in the country selection, so this feature is mainly useful for campaigns targeting users from other countries.
In the Target Topics section, you can choose topics that your target audience may be interested in.
Telegram can then use these interests to help you reach users who are more relevant to your campaign.
For example, if your service is related to technology, you can select technology-related topics to make your targeting more accurate.
Another interesting feature is Channel Audiences.
Here, you can select specific channels and target their audiences.
Your ad does not necessarily need to appear inside those exact channels. Instead, you can focus on reaching the people who are part of those channel audiences.
With Device Type, you can target users based on the device they use.
For example, if your product is mainly designed for Mac users, you can target people using macOS.
This can be especially useful for software, apps, and services designed for a specific type of device.
Telegram has also added an option to control whether your ads can be shown in political channels.
For example, imagine you are targeting a specific group of users and your ad can appear while they visit different channels.
If your ad is political or news-related, you may not want it to appear in unrelated places such as medical or shopping channels.
This option gives advertisers more control over whether their ads can appear in political channels.
The new Telegram Ads update gives advertisers much more control over targeting.
You can now use smart channel selection, target users directly, reach the audiences of specific channels, and refine your campaign based on topics, language, location, and device type.
When used correctly, these new features can help you make your Telegram Ads campaigns more accurate and reach the right audience more effectively.