Why Is My Ad Not Reviewed by Telegram?
Many advertisers wonder why their ad campaigns are not reviewed immediately by Telegram. In this article, we’ll explain the key reasons behind the review process and how you can optimize your ads for faster approval.
1. Telegram’s Review Process Takes Time
The review process for ads on Telegram can take time due to several reasons:
- part of Telegram’s review process is conducted using LLMs. If your channel’s bio is not clear, the system will fail to identify your business, and the review will be referred to human staff.
- and The Telegram human review team is relatively small.
- Millions of ads are submitted daily, which naturally increases the time required for individual reviews.
- Review times can range from 1 to 7 days (or sometimes even longer), depending on the volume of ads.
2. Don’t Worry if Your Ad Status Shows “In Review”
If you see that your ad is in the “In Review” status, there’s no need to worry. This simply means that Telegram’s team is working on evaluating your ad, and it will be reviewed in due course.
3. Tips to Get Your Ad Reviewed Faster
For a quicker review, consider the following tips:
- Use clear and straightforward language in your ad text to make it easy for the review team to understand and approve your content.
4. What Telegram Reviews in Ads
During the review process, Telegram’s team examines not only the ad text but also:
- The channel name
- The channel bio
- The content of posts on the channel
5. Special Reviews for Telegram Bots
If you are promoting a Telegram bot, the review team will test the bot’s functionality to ensure it complies with platform standards and operates as intended.
6. Check Telegram’s Advertising Policies
To avoid delays, we highly recommend reviewing Telegram’s advertising policies before submitting your ad. By following the guidelines, you can help ensure your ad is crafted to meet the platform’s standards, reducing the chances of rejection or extended review times.
By keeping these tips in mind, you can help expedite the review process and make sure your ad reaches your target audience as soon as possible.
What should we do to get Telegram ads approved?
If your ad has been reviewed and rejected by Telegram, there are steps you can take to improve the chances of getting it approved. Telegram reviews ads using two methods: human review and AI-based review.
Related posts: review by Telegram Ads, how long does it take?
Understanding Telegram’s Review Process:
- First-Time Submission: When you submit an ad for the first time, it is usually reviewed by a human. If it gets rejected and resubmitted, it will likely be reviewed by AI.
- AI Rejection: Ads rejected by human reviewers and resubmitted without significant changes are automatically flagged and rejected by AI.
How to Get Your Ad Approved:
To redirect your ad to human review and increase the chances of approval, try the following:
- Change the Channel or Bot Name: Edit the name of the channel or bot you are promoting, even if only slightly.
- Modify the Link: Change the format of your link. For example:
t.me/tgadsplatformBot to t.me/tgadsplatformBot?start.
- Edit the Promoted Post: If the ad links to a specific post, update its content.
Key Guidelines for Ad Approval:
Ensure your ad adheres to the following Telegram rules:
1. Ad Format
- Maximum 160 characters (including spaces).
- Include one button linking to the product.
2. Editorial Requirements
Avoid:
- Profanity or unclear meaning.
- Excessive use of capitalization, emojis, or symbols.
- Line breaks, bullet points, or numbered lists.
3. Link Requirements
- Use Telegram-compatible links (e.g.,
t.me/link).
- Avoid shortened URLs or IP-based links.
4. Destination Requirements
- Must have a profile image and a complete description.
- Must be active, functional, and relevant.
- Cannot redirect users to other pages.
5. Prohibited Content
Ads must NOT contain:
- Graphic or shocking content.
- Violence, discrimination, or copyright violations.
- Prohibited services like gambling or drugs.
Recently, it has been observed that Telegram Ads is facing a problem where users are still unable to activate the ad after the ad has been approved.
After entering the edit section, you will see that the ad has been moved from onhold to Active but the statistics are not increasing.
The reason for this is a bug that exists in the Telegram Ads platform and the Telegram team has not yet tried to fix it.
Solution to the Active – onhold bug
To fix this problem, you can use the Telegram Ads mini-app, which is a third-party mini-app.
This mini-app is directly connected to the Telegram Ads API, but does not have this problem or bug.
Below we will review how to use this mini-app together
First, start the Telegram Ads mini-app:
t.me/tgadsPlatformbot
Then click the submit Ad button to open the mini-app for you
The rest of the steps are exactly the same as Telegram Ads, although it has several additional features (such as suggested channels, payment with “crypto, card and stars” and text generation by AI)
Also, this platform does not require KYC.
Telegram has finally activated one of its most important and widely used advertising features:
📍 Advertising in Telegram’s Search Section
From now on, when users search for something in the Telegram app, you can have your channel or bot show up in the search results! This means you’re right in front of the people actively looking for you or your services.
Why is advertising in Telegram Search important?
- Completely targeted without using users’ personal data
- Perfect for businesses that know their audience well
- Displayed right where users are actively searching — not randomly
- Available to everyone via Telegram’s official ad platform
- ✨ Premium users can disable ads, but others will still see them
Our solid tip for better results
- Use keywords that your actual target audience would search
- For example, if you offer translation or Telegram-related services, try keywords like:
- “Language learning”
- “Dentistry”
- “Crypto channel”
- “Men’s clothing”
- “Evening dresses”
- “Cryptocurrency course”
- “XYZ Book”
- …and so on
- Keep the best-performing keywords and drop the rest (instead of one ad with 10 keywords, create 10 ads — one for each — so you can analyze each one’s click-through rate separately).
Step-by-step guide to placing an ad in Telegram’s search section:
🔗 Go to the Ads Platform Mini App:
👉 t.me/TgAdsPlatformBot/miniapp
Then follow these steps:
- Click on Add Ad
- In the Ad Title section, choose a name (just for your internal use, not visible to users)
- Enter the link to the channel or bot you want to advertise
- In the Target section, make sure to activate the Search option
- In the Search Targeting field, write the keywords or phrases you want your ad to appear for
- Set a daily view limit (we recommend 2–3 times)
- Enter your desired number of impressions
- Choose a plan (if the keyword is competitive, go for the Fast or Ultra Fast plan)
📌 Pro tip: It’s better to create a separate ad for each keyword so you can accurately track each keyword’s CTR.
Summary
Ads in Telegram Search are a golden opportunity to get visibility without being intrusive and with high precision.
If your business is ready to grow for real, give it a try today and see the results.
If you have questions or need help, we at Ads Platform are here to assist 💬