Telegram has finally activated one of its most important and widely used advertising features:
📍 Advertising in Telegram’s Search Section
From now on, when users search for something in the Telegram app, you can have your channel or bot show up in the search results! This means you’re right in front of the people actively looking for you or your services.
Why is advertising in Telegram Search important?
- Completely targeted without using users’ personal data
- Perfect for businesses that know their audience well
- Displayed right where users are actively searching — not randomly
- Available to everyone via Telegram’s official ad platform
- ✨ Premium users can disable ads, but others will still see them
Our solid tip for better results
- Use keywords that your actual target audience would search
- For example, if you offer translation or Telegram-related services, try keywords like:
- “Language learning”
- “Dentistry”
- “Crypto channel”
- “Men’s clothing”
- “Evening dresses”
- “Cryptocurrency course”
- “XYZ Book”
- …and so on
- Keep the best-performing keywords and drop the rest (instead of one ad with 10 keywords, create 10 ads — one for each — so you can analyze each one’s click-through rate separately).
Step-by-step guide to placing an ad in Telegram’s search section:
🔗 Go to the Ads Platform Mini App:
👉 t.me/TgAdsPlatformBot/miniapp
Then follow these steps:
- Click on Add Ad
- In the Ad Title section, choose a name (just for your internal use, not visible to users)
- Enter the link to the channel or bot you want to advertise
- In the Target section, make sure to activate the Search option
- In the Search Targeting field, write the keywords or phrases you want your ad to appear for
- Set a daily view limit (we recommend 2–3 times)
- Enter your desired number of impressions
- Choose a plan (if the keyword is competitive, go for the Fast or Ultra Fast plan)
📌 Pro tip: It’s better to create a separate ad for each keyword so you can accurately track each keyword’s CTR.
Summary
Ads in Telegram Search are a golden opportunity to get visibility without being intrusive and with high precision.
If your business is ready to grow for real, give it a try today and see the results.
If you have questions or need help, we at Ads Platform are here to assist 💬
Why does an ad stay in Telegram’s review for a long time?!
In this post, we’ll see why Telegram sometimes doesn’t review certain ads immediately and keeps them in the review queue.
How does Telegram review ads?
So, what should we do to prevent this from happening to our ads?!
This is a common question: How can we ensure our ad gets approved directly by AI instead of going to the human review team?
The answer is, we must first understand exactly what the bot checks and reviews.
Telegram’s AI reviews the following:
Profile picture of the channel/bot
Name of the channel/bot
Description (bio/info) of the channel/bot
The last few posts of the channel
Profile Picture: Must be a high-quality image. The subject of the picture doesn’t matter much, but quality is important for Telegram.
Profile Name: The name should make sense when translated so the bot can understand the connection between your name and your activity. Avoid using emojis, stickers, or punctuation marks in your channel name (in most cases, such names don’t get approved).
Description (bio/info): This section is for introducing your business or the main focus of your channel/bot. Just like the name, it should make sense when translated. Write complete sentences.
Last Few Posts: Finally, the bot checks what your recent posts are sharing. If your posts cover various unrelated topics and it’s unclear what your main activity is, the ad may be sent to human review.
(Note: All the above elements must be consistent and related to each other.)
If you make these elements clear and consistent, your ad will not be sent to the human review team.
I recommend checking my other posts to improve your understanding of advertising on Telegram’s ad platform.
❤ Written by HamidTad with