How to advertise a good campaign in Telegram?

Hello, I am Plato, one of the great philosophers of ancient Greece. In this post, I want to tell about the correct methods of setting up an advertising campaign.

In Telegram Ads, we have several important factors, your budget, ad text and target channels. Ignoring any of these will weaken the efficiency.
Advertisement text

The ad text is very important, because it is your first contact with the user.

First attention grabber: The first sentence should grab the audience’s attention. Use words like “instant,” “amazing,” “special.”

Make an attractive offer: Make your offer clear and valuable. For example, discounts, free gifts or unique benefits.

Short and clear: write the text simply and directly. Remove redundant information and convey the message in a concise and useful manner.

Call to Action: Encourage the audience to take a specific action. For example, “Join now”, “Click to buy”.

Link or contact information: If possible, include a direct link to your website or channel.

Use of emoji: Emojis can make the message more attractive and visual, but use them purposefully.

    ⚠️Please note that the use of more than one emoji in the text is prohibited by Telegram⚠️

You must present your business well in the 250 characters you have.

I am thinking about what text to write for my ad

Target channels

A common mistake that many people make is to advertise on popular and irrelevant channels.

It is true that by advertising in these channels, your campaign will be seen quickly, but it will not have a good return and even if it is return, you will have a low conversion rate (the conversion rate is the number of people who become your customers after joining). and they buy or use your product).

But what to do?

i understood

You have to search and find channels of competitors, colleagues and target community.

For example, I want to have an ad for a website selling shoes. What channel do you think I should advertise on?

Instead of advertising on the channel, Urgent News, I will show my ad on the Digi Style channel and some other shoe sellers.

In this way, all those who see my ad are the target community, and because users who are irrelevant do not see my ad, then the costs will also decrease?
The second solution

    Instead of spending the entire budget on one ad, split it up.

What does it mean? ?

Suppose you want 100 thousand views. And you collected 15 channels from colleagues, competitors and the target community.

Categorize these channels according to your criteria. (for example, in three groups of 5)

Now for each of these three categories, write a suitable text based on those channels.

This way you have two advantages.

– First, you know how many people you had from each of these categories, and this will help you choose the target community better in the next campaigns.

– Second, the text that the user sees is based on his interest and he does not see anything irrelevant, thus increasing efficiency.